Amazon False Counterfeit Complaints

False counterfeit complaints on Amazon can lead to listing removals, account suspensions, and damaged seller reputations.
Rosenbaum & Segall, P.C., the law firm behind AmazonSellersLawyer.com, helps sellers respond to and remove false counterfeit claims with verified legal strategies and appeal support.

CJ Rosenbaum & Rob Segall

What Are False Counterfeit Complaints on Amazon?

A false counterfeit complaint occurs when a rights owner or Amazon system incorrectly flags genuine products as counterfeit.
These complaints often result from misunderstandings, competitive tactics, or automation errors.

Common causes include:

  • Competitor Attacks – Sellers file false claims to suppress competition.

  • Rights Owner Mistakes – Brand owners misidentify authentic products as counterfeit.

  • Amazon’s Algorithm Errors – Automated systems incorrectly detect potential violations.

Man speaking about counterfeit complaint issue.

How False Counterfeit Complaints Impact Amazon Sellers

  • Listing Removals – Flagged listings can be taken down instantly.

  • Account Suspensions – Multiple or repeated false claims may result in full account suspension.

  • Revenue Loss – Every deactivated ASIN limits cash flow and damages ranking.

  • Brand Damage – False claims harm your store’s reputation and can reduce buyer trust.

How We Help Amazon Sellers Fight False Counterfeit Complaints

Rosenbaum & Segall, P.C. represents sellers falsely accused of selling counterfeit goods. Our legal process is designed to restore listings and protect accounts efficiently.

  • Amazon Counterfeit Complaint Appeals – We craft verified Plans of Action (POAs) supported by invoices, authentication evidence, and correspondence with rights owners.

  • Cease & Desist Responses – When false claims originate from competitor or brand letters, we respond with formal legal notices and counter-documentation.

  • Ongoing Protection-We help sellers develop compliance processes to prevent repeat claims and protect their Amazon reputation long-term.

  • DMCA Counter-Notices & Reinstatements – For unjustified takedowns, our attorneys file DMCA counter-notices to restore legitimate listings quickly.

Fighting false complaints on Amazon illustration.

The Basic Factors Pertaining to Suspended Amazon Sellers Who Receive False Complaints of Selling Counterfeits

False Statement

The false counterfeit complaint sent to Amazon is the false statement described in the law.

Negligent

When the brand fails to check your products and confirm that you were selling genuine products and not counterfeit, that qualifies as the negligent element of the case.

Publication

When a brand sends a false statement to Amazon via email, letter or Amazon’s submission form, that qualifies as a publication of the false accusation.

Harm to Seller

The suspension of your account, loss of sales & diminished value of your business qualifies as harm.