Operating Multiple Amazon Seller Accounts — What Sellers Should Know (Insights from CJ Rosenbaum)
I have worked with many Amazon sellers who wanted to expand their businesses by opening multiple accounts.
While it can be done under specific conditions, Amazon enforces strict policies about linked or duplicate accounts.
Sellers who do not fully understand these rules often find themselves suspended for “related accounts” — even when they had no bad intent.
Understanding Amazon’s Multiple Seller Account Policy
Amazon generally prohibits sellers from operating more than one account unless there is a legitimate business reason and written approval.
Common legitimate reasons include:
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Owning Multiple Brands – Distinct trademarks requiring separate catalog and inventory management.
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Managing Different Marketplaces – Operating across Amazon US, UK, or EU with specific product lines.
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Business Separation – Running unrelated businesses under different entities.
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Partnership or Joint Venture – Managing joint seller ventures that require separate reports.
“In my experience, Amazon allows multiple accounts only when sellers clearly explain the reason and show there is no overlap in ownership, products, or operations.” — CJ Rosenbaum
Risks of Violating Amazon’s Multiple Account Policy
Sellers who create or manage multiple accounts without approval risk the following outcomes:
Account Suspension – Linked accounts may be deactivated without prior warning.
Loss of Revenue – All connected accounts stop generating sales during investigations.
Permanent Deactivation – Repeated policy violations often lead to lifetime bans.
Withheld Funds – Amazon may hold your balance while verifying relationships between entities.
“The most common cause I see is shared IP addresses, credit cards, or contact details between two seller accounts. Amazon’s detection systems catch even small overlaps.” — CJ Rosenbaum
How to Properly Maintain Multiple Amazon Seller Accounts
1. Request Amazon’s Approval
Submit detailed justification for your additional account through Seller Central. Include documentation showing that each business operates independently.
2. Separate Every Element
Use unique business addresses, tax IDs, phone numbers, and credit cards. Never log in from the same device or Wi-Fi as another account.
3. Comply with Amazon’s Policies
Review Amazon’s “Related Accounts” section in Seller Central and keep thorough compliance records.
4. Monitor Account Health Weekly
Track metrics and performance regularly. Even one account’s poor health can affect the others if linked.
5. Respond Quickly to Related Account Notifications
If Amazon flags a connection, respond immediately. Provide proof that the accounts are separate entities with different business purposes.
DISCLOSURE
This article is written by CJ Rosenbaum, founding partner of Rosenbaum & Segall, P.C., known as Amazon Sellers Lawyer.
It reflects my personal experience helping sellers respond to multiple account suspensions and related-account cases.
This information is shared for educational purposes and does not replace formal legal advice.
For direct representation, visit AmazonSellersLawyer.com.
CASE INSIGHT
One seller I assisted managed two separate companies — one for private-label products and another for wholesale.
Both accounts used the same accountant, who logged in using one network. Amazon linked them and suspended both.
We documented ownership separation, provided invoices, and explained the independent structure.Both accounts were reinstated after verification.
“Amazon reinstated the seller because the evidence was factual, simple, and organized. The goal is to prove independence, not to argue intent.” — CJ Rosenbaum