Understanding Restricted Product Violations on Amazon — Insights from CJ Rosenbaum
Over the years, I have helped many Amazon sellers who were suspended for listing products they did not realize were restricted.
Amazon’s restricted product policy is one of the most complex and often misunderstood. Even legitimate sellers can find their listings removed if Amazon’s system flags a product for compliance concerns.
WHAT ARE RESTRICTED PRODUCT VIOLATIONS?
A restricted product violation occurs when an item is listed or sold on Amazon that does not comply with its internal policy or federal regulations.
Common restricted categories include:
Medicated or Supplement Products: Items such as prescription or over-the-counter drugs that require approval.
Electronics & Surveillance Devices: Products with hidden cameras or recording capabilities.
Hazardous & Controlled Substances: Pesticides, chemicals, and flammable goods.
Counterfeit or Trademark Violations: Selling unapproved branded products that infringe IP rights.
COMMON REASONS FOR RESTRICTED PRODUCT SUSPENSIONS
From my experience reviewing hundreds of restricted product cases, most violations come from policy confusion or automated flagging rather than intentional wrongdoing.
Typical issues include:
Listing a product under the wrong category (e.g., listing “vitamins” as “herbal supplements”).
Using keywords or claims (“healthcare,” “treatment,” “cure”) that trigger compliance flags.
Selling items that require documentation (e.g., certificates, safety reports) but failing to upload them.
Misunderstanding marketplace differences between Amazon US, UK, and EU where the same item may be classified differently.
Even legitimate products can be flagged. When that happens, the key is to remain factual and provide clear evidence of compliance.
HOW TO PREVENT RESTRICTED PRODUCT VIOLATIONS
1. Check Amazon’s Restricted Product List Regularly
Amazon updates its restricted product list often. Review it before adding new SKUs.
2. Obtain Necessary Approvals Early
If your item requires safety, import, or compliance documentation, submit those certifications before listing.
3. Monitor Policy Updates
Amazon frequently adjusts its restricted product policy wording. Sellers should check for changes monthly.
4. Keep Documentation Organized
Maintain invoices, compliance certificates, and correspondence in one folder for quick access if Amazon requests proof.
5. Audit Listings Quarterly
Review product descriptions for medical, safety, or performance claims that might unintentionally classify items as restricted.