Amazon Brand Protection Support Provided by CJ Rosenbaum
For over three decades, I have worked with business owners, manufacturers, and brand leaders to protect their rights.
Since 2016, my focus has been on helping brands and rights owners navigate Amazon’s complex enforcement system — from unauthorized sellers to counterfeit products and intellectual property violations.
Through my work at Rosenbaum & Segall, P.C., I have developed data-driven strategies that restore control to brand owners, eliminate unauthorized listings, and protect long-term brand equity.
WHY BRANDS NEED PROTECTION ON AMAZON
Amazon’s open marketplace model creates global exposure but also high risk for established brands.
Even well-managed companies face problems like:
Unauthorized sellers -undercutting pricing or selling expired goods
Counterfeit products-using your trademarks or packaging
Hijacked ASINs- where other sellers attach to your listing
Gray-market distribution- that breaks pricing or region agreements
Misuse of copyrighted content and brand names
Without proper monitoring and enforcement, these issues can lead to lost revenue, poor customer experiences, and erosion of consumer trust.
HOW I HELP BRANDS — MY AREAS OF EXPERTISE
I work directly with brand owners and rights holders to build systems that protect their products, content, and reputation on Amazon.
Here’s what my work typically involves:
Unauthorized Seller Monitoring & Removal – Tracking and removing unauthorized resellers who violate brand or distribution policies.
Counterfeit & Infringement Enforcement – Detecting counterfeit listings and coordinating evidence-based removal through Amazon systems.
Trademark, Copyright & Patent Guidance – Helping brands structure, register, and enforce their IP effectively.
Distribution & MAP Policy Strategy – Designing distribution frameworks that prevent gray-market sales and pricing violations.
Arbitration & Dispute Resolution – Representing brands in arbitration or structured negotiations with Amazon when internal remedies fail.
Learn more about each area at BrandProtectionAmazon.com
SPEAKING, BOOKS & THOUGHT LEADERSHIP
I regularly speak at international conferences such as SellerCon, Prosper Show, IIPLA, and Global Sources Summit, teaching brands and sellers how to protect their businesses.
My insights have been featured in The New York Times, Bloomberg, Forbes, and Entrepreneur.
I have authored seven books for Amazon sellers and brand owners — each focused on enforcement, compliance, and brand control in e-commerce.
If you’re a brand owner, rights holder, or manufacturer struggling to control your presence on Amazon, I can help you build a system that protects your brand and sustains growth.
Contact CJ Rosenbaum →
Let’s discuss how to create a customized protection plan for your brand.
Frequently Asked Questions
Brand protection involves enforcing IP rights against unauthorized sellers and counterfeit listings.
DISCLOSURE
This page was written by CJ Rosenbaum, founding partner of Rosenbaum & Segall, P.C., and author of seven books for Amazon sellers.
It reflects my personal experience assisting sellers with Used Sold As New complaints and account reinstatements.
All content here is for educational purposes only and does not constitute legal advice.
For formal representation, visit AmazonSellersLawyer.com.